Frequently Asked Questions
Everything you need to know
How accurate are the results compared to surveys, focus groups, and A/B tests?
By learning from real-world behavior from 200M+ people across 18T+ interactions, rather than small opinion samples (n≈100 for surveys, 20–50 for focus groups), TestMyAdvertising delivers ~25–50% higher predictive accuracy than traditional market research methods used by Nielsen, Ipsos, System1, or other market research firms. Results come in seconds instead of weeks, and at a fraction of the cost.
Here's how Videoquant AI compares to existing testing methods including traditional market research:
*Comparisons are based on general industry observations of methodology characteristics. Individual company offerings may vary.
| Method | Speed | Sample Size | Cost | Accuracy (Win-Rate) | Granted Patent | Key Limitations |
|---|---|---|---|---|---|---|
| Surveys (Nielsen, Ipsos) | 24 hours–6 weeks | n≈100 | High (field + incentives) | ~40–60% (industry estimates) | — | Survey-based responses; controlled setting; stated intent may differ from actual behavior |
| Kantar LINK+ | 6 hours–2 weeks | n≈150 | $4,500–$15,000+ (typical pricing at time of writing) | ~50–60% (industry estimates) | — | Higher cost; survey-based methodology; smaller sample size |
| Focus Groups (Ipsos) | 3–8 weeks | 20–50 people | Very high (facilities + moderators) | ~50% (chance level) | — | Small sample size; potential for group influence; limited scalability |
| A/B Tests | 2–12 weeks | 10s–100s ads; thousands in spend | Very high (production + media) | Up to 100% if designed correctly | — | 70–80% of tests fail; costly way to learn; requires live ad spend |
| Panel Studies (System1) | 2–8 weeks | 100–1000 panelists | Very high (panel recruitment + incentives) | ~45–55% (industry estimates) | — | Higher cost; longer timeline; relies on stated opinions vs. observed behavior |
| TestMyAdvertising | Seconds | Real-world behavior from 200M+ people across 18T+ interactions | Starting $99/test | ~60–70% (backtests + $1M+ live tests) | Awarded U.S. Patent 12,020,279 | Predicts real-world engagement directly from creative |
See detailed comparisons: Kantar LINK+ Alternative • System1 Alternative • UserTesting Alternative • Swayable Alternative • Nielsen Alternative • Focus Group Alternative • A/B Testing Alternative
Where should I start?
Based on where we've seen the strongest and most repeatable customer validation, we suggest starting here:
Linear TV / CTV / YouTube
This is where we're most extensively validated vs actuals (including 3rd-party testing with statistical significance). Teams usually see quick CAC improvement just by leaning into higher-scoring creatives and away from lower ones.
Paid Social
Performs similarly to CTV and is very well suited for fast creative iteration.
SEM Headlines & Descriptions
Much stronger stat-sig lift on non-branded than branded, and Apple App Store thumbnails/carousels.
Getting Started: If helpful, keep the first pass simple: pick 2–3 real creatives you're already debating, run them through, and see whether the relative ranking & insights line up with what you expect or challenges it. Repeat this a few times.
Within 20 minutes, the team should have a clear sense of whether this is useful or not. Either outcome is helpful feedback.
What's the methodology? How does it compare to Kantar, Nielsen, Ipsos, System1, or other market research firms?
The approach is publicly disclosed in granted U.S. Patent 12,020,279. Unlike traditional market research companies like Kantar LINK+ ($4,500+/test, typical pricing), Nielsen (surveys), Ipsos (focus groups), System1 (panel studies), or other market research firms, we use machine learning to analyze your ad at a granular level and compare it against millions of assets with known real-world outcomes on your target audience. No opinions or guesswork, and without A/B test costs. Results in seconds instead of weeks with better accuracy.
How does this compare to Kantar LINK+ ad testing?
Test My Advertising delivers results in 20 seconds starting at $99 per test. Kantar LINK+ costs $4,500-$15,000+ (typical pricing at time of writing) with 6+ hour turnaround. We're 45x faster, up to 30x cheaper, and use 18 Trillion+ real interactions from real-world behavior from 200M+ people across 18T+ interactions instead of 150-person survey samples.
What can I test?
Any text, visual, or video marketing. You can test TV ads, billboards / OOH, props, product shots, CTAs, headlines, visuals, color schemes, visual descriptions, and more. Upload any options you want to compare and we'll identify the winner.
Which platforms can I test ads for?
Test ads for any platform: Linear TV, Connected TV (CTV), TikTok ads, Facebook/Meta ads, Instagram ads, YouTube pre-roll, TV commercials, LinkedIn ads, billboards, and more. Our AI predicts performance across all major advertising channels.
Do I need to create an account?
No! You can start testing immediately without creating an account. Just upload your options, pay, and receive results via email.
What if I'm not satisfied with the results?
We offer a 100% money-back guarantee. If you're not satisfied with the results, we'll refund your payment.
How long does it take?
Most tests are completed in under 20 seconds. You'll receive your PDF report via email as soon as the analysis is complete.
Is my payment secure?
Yes! We use Stripe for all payments, which is PCI-DSS compliant and used by millions of businesses worldwide. Your payment information is never stored on our servers.
No login required • Results in seconds • 100% money-back guarantee