VideoQuant vs. TestMyAdvertising: Which Is Right for You?

	TestMyAdvertising	VideoQuant Enterprise
Speed	20 seconds	5 seconds (avg)
Pricing	Starting at $99/test	Starting at $42K/year
Minimum	None	$2M+/month media spend
Methodology	Real-world competitive outcomes	Real-world competitive outcomes

Same Technology, Two Access Models

Both TestMyAdvertising and VideoQuant run on the same patented platform — trained on 18 trillion real-world outcomes, validated with Fortune 500 and Super Bowl advertisers, protected by U.S. Patent No. 12,020,279.

The prediction engine is identical. The difference is how you access it and what capabilities are available.

TestMyAdvertising: Pay-Per-Test

Fast, affordable, no commitment. Upload creative, get a score, know which ad wins.

It exposes roughly 10% of the platform's functionality — the core prediction capability.

VideoQuant: Full Platform

VideoQuant is the full platform: custom audiences, unlimited testing, pre-production testing (briefs and scripts), optimization tools, and enterprise infrastructure.

It's designed for teams running systematic creative testing programs.

Neither is "better" — they serve different needs at different scales.

Detailed Comparison

Comparisons based on current platform capabilities. Individual experiences may vary.

Core Platform (Both Include)

Capability	TestMyAdvertising	VideoQuant Enterprise
Enterprise-validated prediction engine	✓	✓
18T+ real-world outcomes database	✓	✓
200M+ adults	✓	✓
U.S. Patent No. 12,020,279	✓	✓
Speed	20 seconds	5 seconds (avg)
Video, Image, Text	✓	✓

Extended Capabilities (VideoQuant Only)

Capability	TestMyAdvertising	VideoQuant Enterprise
Unlimited tests	Pay per test	✓ Included
Custom audiences	Standard only	✓ Build any audience
Multi-lingual & international	English only	✓ Global testing
Smart Suggestions (AI recommends improvements)	—	✓
Rapid Brainstorm (auto-generate optimized variants)	—	✓
Ask An Audience (qualitative insights)	—	✓
Brief testing (score briefs before production)	—	✓
Script testing (test TV scripts before shooting)	—	✓
Brand guidelines integration	—	✓
Multi-seat access & sharing	—	✓
Dedicated analyst & premium support	—	✓ Available
API access	—	✓ Available

When Each Option Makes Sense

Choose TestMyAdvertising if:

You're testing occasionally. A few tests per month starting at $99 each is more economical than a subscription.
Standard audiences work for you. The default audience model predicts general market performance effectively for broad-reach campaigns.
You're testing finished creative. You have final or near-final ads ready to score.
You want zero commitment. No contracts, no minimums, no account required. Pay per test.
You're evaluating the approach. Start here to see if outcome-based prediction fits your workflow before considering enterprise.

Choose VideoQuant if:

You need custom audiences. Your target customer differs meaningfully from general market — luxury brands, niche demographics, regional targeting.
You're testing at volume. Unlimited testing removes per-test friction and delivers better economics at scale.
You want pre-production intelligence. Brief and script testing catches directional problems before production budgets are committed.
You need optimization, not just scores. Smart Suggestions and Rapid Brainstorm show what's better, not just what's wrong.
You want to understand why. Ask An Audience provides qualitative insights on what's driving scores.
You have a team. Multi-seat access, brand-wide sharing, and dedicated analyst support.
You're spending $2M+/month on media. At that scale, creative testing starting at $42K/year is a rounding error against potential performance gains.

Key Differences Explained

Standard Audiences vs. Custom Audiences

TestMyAdvertising uses a standard audience model — effective for predicting general market performance across broad demographics.

VideoQuant lets you build custom audiences matching your actual customers. Test how creative performs with specific segments rather than general population.

For mass-market campaigns, standard audiences may be sufficient. For targeted campaigns or niche demographics, custom audiences reveal performance differences that standard testing misses.

Scoring vs. Optimization

TestMyAdvertising tells you which ad wins. Valuable for A/B decisions, but binary.

VideoQuant includes Smart Suggestions (AI-powered recommendations) and Rapid Brainstorm (automatically generate optimized variants). The difference between knowing you have a problem and knowing how to fix it.

Post-Production vs. Pre-Production Testing

TestMyAdvertising tests finished creative — videos, images, and text that already exist.

VideoQuant can test briefs and scripts before production. A script test takes seconds. Reshooting a TV commercial costs $50K-$500K+.

Pre-production testing doesn't eliminate all risk, but catches directional problems early.

Individual vs. Team Workflows

TestMyAdvertising is designed for individual users running occasional tests.

VideoQuant supports brand-wide seats, shared results, dedicated analyst support, and API access for systematic testing programs.

Proven Results

Both platforms are powered by the same validated prediction engine:

Metric	Result	Context
3.6x	more TV acquisitions	Super Bowl advertiser (p < 0.05)
4.4x	higher brand lift	Fortune 500 company, 22 CTV ads (p < 0.05)
$3-4M	impact on paid SEM	B2C company
60-70%	prediction accuracy	across all client tests

Additional validation includes accurate prediction of Apple App Store carousel winners in controlled testing.

We proved with Fortune 500 & Super Bowl advertisers that this approach beats all other methods, and were awarded U.S. Patent No. 12,020,279.

See all case studies

Frequently Asked Questions

Is VideoQuant more accurate than TestMyAdvertising?

No. Same prediction engine, same accuracy. The difference is capability — custom audiences, pre-production testing, optimization features, enterprise infrastructure — not prediction quality.

How do I know if I need custom audiences?

If your target customer differs meaningfully from the general market, custom audiences matter. A luxury brand targeting affluent 50+ consumers gets different insights than testing against general population. For broad-reach campaigns targeting mass demographics, standard audiences may be sufficient.

When does VideoQuant make more economic sense?

It depends on testing volume and whether you need features TestMyAdvertising doesn't offer. At high volume, unlimited testing delivers better economics. But the bigger factor is often capability — if you need custom audiences, brief/script testing, or optimization tools, those features aren't available at any price on TestMyAdvertising.

Can I start with TestMyAdvertising and upgrade later?

Yes. Many VideoQuant customers started with TestMyAdvertising to validate the approach, then upgraded when they needed additional capabilities. No penalty for starting small.

What's the minimum for VideoQuant?

VideoQuant is designed for advertisers spending $2M+/month on media. Starting at $42K/year. Contact us for specific pricing.

Do I need a sales call?

Both platforms are self-serve. TestMyAdvertising requires no account — just upload and test. VideoQuant requires an account and has a $2M+/month media spend minimum, but onboarding is self-serve.

Can I use both?

Yes. Some teams use TestMyAdvertising for quick validation and VideoQuant for systematic testing with custom audiences. But most teams at VideoQuant scale use the enterprise platform exclusively since unlimited testing is included.