Case Studies

The Challenge: A major Super Bowl advertiser was struggling with TV ad performance and needed to improve acquisition efficiency without increasing media spend.

The Solution: TestMyAdvertising technology was used to test multiple TV ad variants before airing. The creative with the highest TestMyAdvertising score was selected and tested against the control in a controlled environment.

The Result: The TestMyAdvertising-informed creative drove 3.6x more acquisitions using the same media spend and flighting schedule, cutting TV CPA by over 70%. This success led to a multi-year renewal.

The Challenge: A Fortune 500 company with $2B in annual marketing spend needed to optimize their TV advertising strategy across 22 different ad creatives.

The Solution: The client conducted extensive blind testing of 22 TV ads using TestMyAdvertising predictions. Ads were categorized as "high prediction" or "low prediction" based on TestMyAdvertising scores.

The Result: TestMyAdvertising high predictions delivered 4.4x more brand lift than low predictions on the same media spend, with statistically significant results. This translated to an estimated $240K in savings per $1M in media spend.

ROI Analysis (Example: Multi-Million Dollar Annual Spend)

Note: This is an underestimate since it only uses existing ads. Results show TestMyAdvertising scores don't just correlate—they materially improve ROI when used for optimization.

The Challenge: A B2C service company needed to optimize their paid SEM performance across hundreds of ad creatives to improve ROI.

The Solution: The company used TestMyAdvertising to score their SEM ads and identified the top 20% and bottom 20% performers. They shifted spend to high-scoring ads and reduced spend on low-scoring ones.

The Result: Focusing on top 20% ads generated $2.5-3M in incremental value, while cutting bottom 20% saved $350-400K. Combined impact of $3-4M with conservative assumptions—demonstrating that TestMyAdvertising scores materially improve ROI when used for optimization.

The Challenge: A YouTube creator with 1.4 million subscribers needed to identify which video concept would resonate most with their audience before investing time and resources into production.

The Solution: The creator used TestMyAdvertising to evaluate video concepts. TestMyAdvertising identified a high-performing concept, which the channel then produced and published.

The Result: The video based on TestMyAdvertising's concept became the #1 most-viewed video on the channel for over a year, outperforming all 360 other videos. This demonstrates TestMyAdvertising's ability to predict winning concepts before production, helping creators maximize their content investment.

The Challenge: A brand needed to identify which Apple App Store carousel ad creative would perform best before launching their campaign.

The Solution: The brand tested 6 different carousel ad options using TestMyAdvertising to predict performance before going live.

The Result: TestMyAdvertising correctly predicted 100% of the winners, achieving perfect accuracy in identifying the top-performing creatives. This allowed the brand to confidently launch with the highest-scoring ads.